Brand guidelines, explained.
For designers who hand off brands: what goes in a guide, how to share it, and how to keep it current.
Featured · Checklist
What to include in brand guidelines
The six sections every brand guide needs, from logo clear space to color codes, with a checklist you can copy.
Handoff
Why PDF brand guides go out of date
A PDF brand guide is wrong the first time the brand changes. Why it happens, how to spot it, and how to keep one guide current.
How-toHow to share brand guidelines with a client
Email, shared folder or link: the ways to share brand guidelines with a client, what to send with them, and how to keep them easy to find.
CompareGydlyne vs. a PDF brand guide
A side-by-side table, and when a PDF still makes sense.